Because every avoided kWh now pays twice: the fuel AND the carbon. EU industry pays ≈€77.4/t (ETS, live on this hub) with free allocation phasing out to zero by 2034; exporters hit CBAM; large UK/EU companies must publish what they're doing (SECR, ESOS action plans, CSRD). Germany goes further — it PAYS for these measures (BAFA EEW grants value each tonne of annual CO2 saving at up to €500).
From our guide: Industrial Decarbonization Practices — full context, charts and sources there.
