Enterprise spending on generative AI
Enterprise spending on generative AI reached about USD 13.8 billion in 2024, up more than six-fold from USD 2.3 billion the year before, according to Menlo Ventures. The category is one of the fastest-scaling enterprise-software lines on record.
Source: Menlo Ventures — 2024 State of Generative AI Report Reveals 6x Spike in Enterprise Spending (2024)
What it means
Enterprise generative-AI spend jumping more than six-fold in a single year shows budgets have shifted from pilot funds to committed line items. For an industrial operator the implication is that peers are actively deploying generative AI for documentation, maintenance assistants, code and analysis — so the competitive question has moved from whether to use it to where it pays back fastest.
Context
Menlo Ventures' annual State of Generative AI survey tracks enterprise spend across the model, infrastructure and application layers. The 2024 figure of USD 13.8 billion marked a more than six-fold rise on 2023; the firm's later 2025 survey reported spending continuing to roughly triple again. These are spending estimates derived from enterprise surveys, so they indicate scale and trajectory rather than audited totals.
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Related topics
Generative AI in Manufacturing: Practical Examples · AI Agents for Industrial Maintenance: What They Are and Where They Help · Generative AI · Large Language Model (LLM)
Relevant to: Chemicals · Pharmaceuticals · Food Processing