EU AI adoption by country
AI adoption varies hugely across the EU. In 2025, the highest shares of enterprises using AI were in Denmark (42.0%), Finland (37.8%) and Sweden (35.0%), while the lowest were in Romania (5.2%), Poland (8.4%) and Bulgaria (8.5%) — an eight-fold gap between the leading and trailing member states.
Source: Eurostat — 20% of EU enterprises use AI technologies (dataset isoc_eb_ai) (2025)
What it means
An eight-fold gap separates Denmark from Romania, with Nordic economies far ahead of southern and eastern members. For an operator the signal is that the competitive baseline for AI use depends heavily on location: in a Nordic market AI is fast becoming standard, while in lower-adoption countries an early mover can still build a meaningful lead over local peers.
Context
Eurostat publishes country-level AI-adoption shares from its annual ICT-usage survey of enterprises with 10 or more employees. These figures are for the 2025 reference year, published December 2025. Denmark also recorded the largest year-on-year rise (+14.5 percentage points). Cross-country comparisons are harmonised, though structural differences — industry mix, firm size distribution and digital infrastructure — explain much of the spread.
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